营销管理2023级第一学期博思堂分享活动安排

发布者:朱汉彬发布时间:2023-12-21浏览次数:452

       时间:周四 16:00   地点:文泉北楼510德鲁克会议室

日期分享人点评老师分享文献
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2023.12.7葛梦琦(硕士)王新刚 Speedy activists: How firm response time to sociopolitical events influences consumer behavior
2023.12.21郭怡麟(硕士)冉雅璇 'Want' versus 'Need': How Linguistic Framing Influences Responses to Crowdfunding Appeals
2024.1.4贺祖浩(硕士)刘晓峰 Words Meet Photos: When and Why Photos Increase Review Helpfulness